As A Web Site Optimization Organisation It Is Crucial That You Provide A Good Quality Package For Your Customers
As a Website Optimization Company it is critical that you offer a good level of service to your customers, which provides results appropriate to them at every step of the way. If not you will spend all your time locating new clients because the old, unsatisfied ones, stop doing business with you in search of a more effective provider, who’s service actually works. This is obviously not a great way to grow a financially sound organization, keeping a client is far less costly than attracting a new one!
The whole point of Online Marketing, and in particular search engine optimization, is to produce increased business through an internet site by the positioning of that website higher up the search engine results pages. This works on the reasoning that, the higher up the listings the website appears, the more the searching populous will view, click through to the page and at the end of the day, with any luck purchase from it. Of course this is right, but there are some finer details that really need to be taken on board and accepted by the Website Optimization Company if the actual point is going to be achieved and the client satisfied.
The main thing here is that the website optimization organisation could actually make a dramatic improvement to the Search Engine Placement of a business’s website, but the actual numbers of visitors to that business’s website would remain almost level. Why? It hard to argue that moving a website from page 345 of the search results to page 6 is a not a dramatic improvement, it is. The optimization company will have moved the website hundreds of pages higher than it was, sounds super. However, the reality is that hardly any searchers will look beyond page 1, possibly 2 at the best, so being on page three, four or even six is nearly as bad as page 345! No one trawls that far and therefore no visitors will click through to the site.
Unfortunately this is where a lot of website optimization companies go wrong, they promote services, albeit the minimum package, that will make an improvement such as this but will clearly show no return to the client. This client is then faced with a decision, should he, as recommended by the Website Optimization Company, pay the additional money for the “next package up” when the first one was no good? Or does he cut his losses and try a different firm who may actually be able to carry out the work? The problem here is that the “standard package” was just not worth anything to the client at all and as such it should not have been sold to him. All that has been achieved at this point is that the effort and expense that the optimization firm went to in order to attract the client (which is considerable) has been put at risk for a short term fee. It would have been far smarter to charge a reasonable fee for achieving a result that can be seen and felt by client and optimizer alike, so that the trust and confidence in the association is developed. It is only in these circumstances that the optimization organisation will start to retain those all crucial customers and develop long term connections.
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