The Famous Skagen Ladies Watches Company Originated In New York}
The beginning of Skagen watch is a tale of Danish immigrants who came to New York to market another brand of watches in North America that were nice to have. Some timepieces were sent to the United States in order for the Danish company to begin a large expansion worldwide.
The immigrants found that there was a liking of the design as well as the European brand, but watches with just the logo of the company could not make the Americans buy the product. There had to be quality designs to go along with the brand name.
The two decided to choose four designs of the Danish company and brand them under the Skagen name. The initial order was for approximately 800 time-pieces and they quickly sold out. After another order from the Danish company was sold just as quick, the Skagen company began to expand.
After the success of the four designs, the immigrants in New York went to work on designing more than thirty models for the upcoming year. The strong passion these two individuals had, along with a perception of what they thought people wanted in a watch, made these new models begin to sell.
A Scandinavian design and quality was what brought these models to the attention to the public. Along with this was the price of each piece. They were priced in order to sell to everyone and then a catalog publisher was accidentally introduced into the organization. The American publication placed a watch on the back of their catalogue and the Skagen brand was launch into another category.
Selling the watches from their New York apartment house, the couple earned over $800,000 and sold every bit of stock they had on hand. This first success was one of the women’s watch designs the immigrants had developed.
After this early success, the designers teamed up with Bloomingdale’s who took the Skagen brand just on a trial basis. Every bit of stock the store had sold in one day. This began the revolution and it has not stopped since. The company was named the as one of the bright rising stars in the watch market in 1998. This would allow the company to launch into other markets, including their homeland.
Soon after their success in America, the two originators set up an office in their home country of Denmark and quickly grew to eighty stores. The 250 designs marketed by the designer are being sold worldwide in over 5,000 stores. The chance that this couple took with the original marketing of four designs has grown into a million dollar company spanning the world while still being creative in design.
The company also has moved from that small New York apartment house to find themselves developing new watch designs in Denmark and around the world. Those two immigrants have grown to over 170 employees, where everyone is involved in the decision making. The roots and passions of the original designers have kept everyone wanting more.
The immigrants have not changed their ideas from the original Skagen womens watch and continue today as being one of the watches that are nice to have. The mission of this company has always been to supply buyers with a reasonably priced mens watch with chic designs and distinctive looks.
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